Digital PR

I like to think I am a friendly and positive person, who has four true loves in life; fashion, food, family…and dogs.

Want to know the main difference between digital PR and traditional PR?

In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.

Before we start, there are two things that we need to clear up.

So you’ve put in a huge amount of work for the last few years.

In short, artificial intelligence (AI) is a machine’s ability to perform tasks that would typically require human intelligence.

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

Everyone involved in a PR campaign will know just how much work goes into one, from the ideation, research all the way through to its launch and execution, the whole process is a lot.

The industry is finally back on it’s feet, and being an agency that works with many travel & tourism names, we’re so pleased to see brands back in action.