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You may have heard the terms “vanity metrics” or, which is more applicable to this post, “Vanity traffic”.

There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.

SEOs and brands are faced with an emerging platform that competes with Google in delivering information and answers quickly – here’s how you can optimize your site for Search GPT.

The advancements in AI over the last couple of years have significantly changed how we interact with information online.

Do I need an SEO agency?

Site migrations are one of those tasks that can make even the most seasoned developers break out in a cold sweat.

AI Overviews simplify the search process by offering AI-generated summaries with essential details and links for further more info.

It’s no secret that some websites seem to defy the odds by using tactics that clearly go against Google’s best practices—and yet, they still manage to rank.

When it comes to measuring digital PR success, many brands and agencies fall into the trap of tracking the wrong metrics.