Leading a PPC strategy overhaul to drive more leads for StratX Simulations
By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.
Experts at delivering digital marketing strategies that drive more organic revenue, establish strong brand authority & create lifelong connections with your audience.
By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.
Optica, Kenya’s largest optician had 2 main business objectives. They wanted to regain their online visibility for their 67+ local branches and increase the number of Eye Test bookings through their website.
See how we boosted the visibility of a New York-based agency, raised their rankings, and built trust where it counts with an SEO-led approach.
Next webinar:
📅 March 18th at 4PM GMT
Back by popular demand! Last time, we had to close registrations early—don’t miss out!
What You’ll Learn:
✅ Targeting high-intent traffic with landing pages
✅ Content strategies to rank beyond tracked search terms
✅ Fixing common Shopify SEO mistakes fast
✅ Quick technical tweaks for instant store boosts
✅ CRO tools to spot where visitors drop off
Plus, we’ll be doing live website audits during the session, giving you real-time feedback on how you could improve your stores SEO performance.
Actionable insights from senior SEOs. Register now!

Latest Industry Report
In this report we explore AI-driven search experiences, and the growing influence of social media, analyze the state of search in travel and discuss the latest trends that are reshaping how people research, plan, and book trips. We dive into the most-searched destinations, explore the role of AI and emerging booking behaviors, and highlight opportunities for travel brands to stay ahead.
✔ Key shifts in travel search behavior and destination trends.
✔ The impact of AI on trip planning and brand visibility.
✔ How social media is redefining travel inspiration and discovery.
✔ Booking trends, challenges, and what brands need to prioritize.



You may have heard the terms “vanity metrics” or, which is more applicable to this post, “Vanity traffic”.
There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.
SEOs and brands are faced with an emerging platform that competes with Google in delivering information and answers quickly – here’s how you can optimize your site for Search GPT.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
Fill in the form to arrange a call with our CEO and Head of Client Partnerships to determine whether we are the right fit for your business needs.
If you prefer to book a call directly, then use the link below.